I was inspired to create this brand from my own want - a search for something that wasn't just confined to the norms of modernity OR a minimized caricature of tradition. One that was both timeless and innovative, bygone yet refreshing.
This appreciation for objects that connect us to our past has always been a part of me, and it's this sentiment that I want to embed in Soft Home Co. I want to create pieces that aren't just products but potential heirlooms – items that will weave into the fabric of families, becoming integral to their stories, and hold on to their memories.
Soft Home Co sees the need for individuality and human touch in everyday products. We understand that the objects we reach for in our daily lives become a reflection of ourselves and the running thread of our life. We look forward to adding more thoughtful goods to our offerings to welcome you home.
Ever yours,
Keri